Fatty News - Junk in Junk OutThe Information Diet
A Case For Conscious Consumption
"Our bodies are wired to love salt, fat and sugar. ... Our minds are really wired to be affirmed and be told that we're right. ... Who wants to hear the truth when they can hear that they're right?
Who wants to be informed when they can be affirmed? What we do is we tell our media that that's what we want to hear, and our media responds to that by telling us what it is that we want, and sometimes that isn't what's best for us."
...Just as food companies learned that if they want to sell a lot of cheap calories, they should pack them with salt, fat, and sugar — the stuff that people crave — media companies learned that affirmation sells a lot better than information. Who wants to hear the truth when they can hear that they're right!
...You cannot simply flood the market with broccoli and hope that people stop eating french fries.
http://www.npr.org/books/titles/145103496/the-information-diet-a-case-for-conscious-consumption#excerpt
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